Case Study
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BCS Commercial Cleaning came to us after 4 months with another Bournemouth agency that delivered little to no results. 18 months later, they dominate Google across Bournemouth, Poole, and Christchurch for their most valuable search terms. The success has fuelled their expansion into Southampton and Plymouth.
The Challenge
BCS Commercial Cleaning is an award-winning, NHS-trained commercial cleaning company serving businesses across Bournemouth, Poole, and Christchurch. Their client list reads like a who's who of British institutions, including the NHS, Network Rail, Travelodge, Waitrose, Bournemouth Airport, and the RNLI.
But despite their credentials, BCS had a serious problem: when business owners searched for "commercial cleaning Bournemouth" or "office cleaning Poole," BCS was nowhere to be found.
Before coming to us, BCS had spent 4 months with another SEO agency in Bournemouth. The results? Virtually nothing. Rankings didn't move. Enquiries didn't increase. The investment was wasted.
On top of that, their website was outdated. It was not built with search engines in mind, the user experience was clunky, the interface felt amateur, and page loading times were painfully slow. For a company with blue-chip clients, their online presence told a completely different story.
Their lead generation relied almost entirely on referrals and social media, neither of which could deliver the consistent, scalable growth BCS needed to become the dominant commercial cleaning company across Dorset.
The Team
BCS is more than just a company. It is a team of dedicated, hardworking people who take genuine pride in what they do. From corporate events to community beach cleans, the BCS team shows up.
The Transformation
The old website was not just outdated. It was actively costing them business. We helped BCS rebuild from the ground up with SEO, speed, and conversions at the core.
Our Approach
After a thorough audit of their website, Google Business Profile, and the competitive landscape across Bournemouth, Poole, and Christchurch, we identified four core areas that needed attention:
The existing site was beyond repair. Slow loading times, no clear service pages, poor mobile experience, and zero SEO structure. We helped BCS launch a modern, fast website designed from the ground up for both users and search engines, with dedicated pages targeting every key service and location.
BCS did not just want to rank in one area. They wanted to own Bournemouth, Poole, and Christchurch. We optimised their Google Business Profile, built out local citations with consistent NAP data, and created location-specific content that signalled relevance to Google for each target area.
We identified the exact search terms that BCS's ideal customers were using. Terms like "commercial cleaning Poole," "commercial cleaning Bournemouth," "office cleaning Poole," and dozens more. Then we built authoritative content around each one, creating a web of relevance that Google could not ignore.
We earned backlinks from relevant local and industry sources, built out sector-specific pages showcasing BCS's work with high-profile clients, and implemented a review strategy that reinforced their reputation online. The goal was simple: make BCS the obvious choice in every search result.
The Results
18 months into our partnership, the results speak for themselves:
BCS went from being invisible online to being the commercial cleaning company that businesses find first. Their website now works around the clock, generating qualified leads from business owners who are actively searching for exactly what BCS offers.
"Our company started to cooperate with Bournemouth SEO Guys after quite a long time working with different SEO services based in Bournemouth. What has never happened with previous providers happened immediately with Bournemouth SEO Guys. Very knowledgeable and professional team!"
Expansion
The results in Bournemouth, Poole, and Christchurch gave BCS the confidence and the revenue to expand. They came to us and said: we want Southampton and Plymouth next.
We built out dedicated Southampton and Plymouth service pages using the same proven strategy. The results are already showing:
These pages are brand new and already climbing. BCS is no longer just a Dorset cleaning company. They are becoming a regional force, and SEO is the engine driving that growth.
Key Takeaway
BCS Commercial Cleaning did not need more social media posts. They did not need to keep relying on referrals. And they certainly did not need another agency that talked a good game but delivered nothing.
What they needed was a structured SEO strategy, executed consistently, by a team that understood the local market and showed them exactly what was being done every single month.
18 months later, BCS is the dominant commercial cleaning company across Bournemouth, Poole, and Christchurch, and now expanding into Southampton and Plymouth. Their pipeline has never been stronger.
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