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Guy Saikhum Do you own a local business and want to get leads from Google by ranking your offerings?
If so, local SEO is the way to go.
For example, we own a local SEO agency, so we would want to rank organically on the maps for terms like “SEO Bournemouth.”
Local SEO is more than generic meta titles optimisations, alt text optimisations, and, many more.
If you want to beat your competitors, here are 5 common mistakes to avoid for the best results in succeeding local search optimisation:
Firstly, you need to fully optimise your Google Business Profile.
Not only will customers be able to find correct information about your business, but you’ll rank better on the map rankings.
Completing all the info and FAQs on your GMB profile will help with map rankings!
After all, is completed, you can do further optimisations like citation building, NAP editing, regularly posting, getting reviews, and more.
Not only do reviews help your ranking, but it also builds trust with potential customers.
The first thing customers check is reviews.
They’ll want to know, are you good at what you do?
Make sure your reviews are the same as, if not more than, the top 3 competitors on the map ranking.
This doesn’t mean you should slowly acquire reviews, and it means you need to work 5x as hard because your competitors aren’t just going to sit there and wait for you to catch up.
They’re acquiring reviews at the same time.
Don’t target keywords like “SEO Agency UK.”
Instead, be relevant to your location and add a location modifier such as “SEO Agency Bournemouth.”
Not only will this option help you target your local customers, but it will make things much more easier.
Mobile-friendliness is one of the most important things in SEO, ever since Google rolled out mobile-first indexing.
It basically means Google prioritises the mobile version of a website for indexing and ranking in search results.
So if your site is not optimised for mobile, you can say goodbye to first-page ranking.
When you think about it, most of your local customers aren’t going to go on their laptops to find barbers near them.
They’ll go on mobile since it’s easier.
They just want to know the reviews, what the pricing is like, and where the business is located.
So, make sure you have a responsive mobile design and that the site has a good loading speed for desktops and mobiles.
Make sure to have consistent business details across directories to build trust with Google and customers.
Wrong information can hurt your rankings and the potential of acquiring customers.
The best practice will be to have the correct name, address, and phone number everywhere.
If you’re looking for an SEO company in Bournemouth who can make a big difference in your search rankings, get in touch with us today!
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Copyright © 2024 Bournemouth SEO Guys. All Rights Reserved