Our Approach To SEO

Want to work with us? See our step-by-step SEO process.

Discovery Call

The foundation of a successful SEO campaign begins with understanding your business. In the discovery call, we will:

Step 1

After the discovery call, you’ll receive a welcome email with the next steps, which include:

Scheduling your onboarding call to finalise the SEO strategy.
Setting up payment methods for smooth billing.
Completing an onboarding form with key information, such as website access and reporting preferences.

Step 2

If you need a new website or a redesign to support your SEO goals, we provide website building services. This includes:

Designing and developing a fully optimised, responsive website tailored to your business needs.
Ensuring the site structure, page layout, and content are SEO-friendly from the start.
Building user-friendly navigation, fast loading speeds, and mobile optimisation to boost performance.

Step 3

Our team conducts detailed keyword research based on your goals, market, and location. This includes:

Identifying high-impact, long-tail, and local keywords to improve search rankings.
Analysing competitors’ keyword strategies to find gaps you can exploit.
Recommending keywords that are most likely to drive both local and national traffic.

Step 4

Before implementing any strategy, we carry out a comprehensive audit of your website. This includes:

Addressing technical SEO issues, such as page speed, mobile usability, and security.
Optimising metadata, URLs, and internal linking to improve crawlability and user experience.
Ensuring your website meets all technical requirements for search engine ranking.

Step 5

Effective SEO requires high-quality content. We’ll develop content tailored to your audience and keyword strategy. This process involves:

Creating blog posts, service pages, and landing pages optimised for both SEO and user engagement.
Crafting locally relevant content if you’re targeting specific geographic areas.
Refreshing content periodically to maintain relevance and authority.

Step 6

For businesses targeting a specific area, we offer Local SEO services to ensure you’re visible in your community. This step includes:

Optimising your Google My Business profile to increase your local search visibility.
Creating location-specific landing pages to target your local audience.
Building local citations and acquiring links from relevant local directories and websites.

Step 7

We implement a strategic link-building campaign to strengthen your site’s authority. This process involves:

Securing high-quality backlinks from trusted, relevant websites in your industry.
Prioritising organic outreach and local partnerships to build domain authority.
Focusing on relevant local, national, and niche-specific sources to enhance your SEO efforts.

Step 8

To ensure transparency and ongoing success, we provide regular updates. Our reporting includes:

Monthly and quarterly reports covering key performance indicators like organic traffic, keyword rankings, and conversions.
Real-time access to a dashboard so you can track progress at any time.
Continuous monitoring and adjustment of your campaign to maximise results.

Step 9